What'll It Be Today?
Take stock of how you want to be perceived and what you have
to work with, and then decide what to keep and what has to go. Use
the press, programs and/or events to amplify, underplay or frame
Its important to look sharp. Successful creative is about
the pleasures and simplicity of communication. Visuals affect how
a message is received, understood, and felt. Tactics like synesthesia,
where one kind of sense impression is used to evoke another, really
work. We say, use them.
Marketing means strategy and a plan to go with it. Who
is the audience? Where is the audience? How best to communicate
with the audience? Homogenous groups? Heterogeneous? What about
innovators, early adopters, mavens & connectors?
Good copy is a fine blade. Shave and a Haircut operates under dual
mottoes: People dont read advertising,
they read what is interesting; and Brevity
is the soul not only of wit, but also of good communication.
Effective messaging includes subtext. We try to avoid ambiguous
copyunless ambiguity is the goal. And sometimes