PORTFOLIO / copy / long / Network Magazine
     

Network Magazine
Media Kit /Market Overview (2000)

Assignment: Write an overview of the Networking Market from the POV of a networking publication’s position, using a physics motif.

(Time = Change)

[The Enterprise Equation] Within the enterprise, it is the network manager who is responsible for the purchase and deployment of networking products and services. Gravity in the networking market comes from the needs of these network managers for sound strategies and information so they can make purchasing decisions. Networking is inherently complex, with many types of equipment and software from multiple vendors. As anyone who works in an enterprise knows, SOMETHING is always happening: expansion, mergers and other corporate re-combinations. Network Magazine readers design the network architecture, purchase the products, and contract with the service providers to accommodate new users, new devices and meet the challenges of business. They identify and repair faults, measure and assure high performance and correctly configure devices and software. E-commerce is having a huge impact (rising from $10 billion in 1999 to $53 billion in 2003), and while designing and deploying a fully integrated e-commerce system is not the network manager’s responsibility alone, THE INFRASTRUCTURE THAT WILL SUPPORT ANY E-COMMERCE VENTURE CERTAINLY IS.

Spending on data networking equipment will
more than double from $15.6 billion in 1999 to nearly
$24 billion by 2003*

[The Provider Variable] As has been predicted, the Internet and the Web in particular have fueled business growth in many enterprises. And fostered competition. Into this fray steps the service provider. In theory, the service provider is the answer to some of the enterprise network manager’s biggest problems: the cry for more bandwidth, stagnant staffing situations, the strains of e-commerce and the general demands of a successful enterprise. The provider offers Wide Area and hosing services to alleviate pressure on the enterprise: Leased Lines, Frame Relay, ATM, VoIP, DSL, ISDN, Remote Access, Internet Access, VPNs. To do this, the provider has to think like a network manager so he too can make informed networking purchase decisions to keep his customer (the enterprise network manager) satisfied.

Gigabit and terabit router sales will
increase from $113 million to $1.1billion by 2003**

Remote Access servers will experience
a 23% CAGR through 2002*

Switches will experience a %22 CAGR through 2002***

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